Sunday, 2 November 2014

My 3:38s with OLAMIDE

Story for the gods, Olamide's hit single got me dancing even before the lyrics started. Once the track comes on air, people get excited.
Since I enjoyed the track so much that I began to look forward to the video release. I was eager to associate the track with a dance step so that I could get a better feel of the good music (P-square and Davido taught me that).
Fast forward to when the video was released. At first I was like "this babe with this kind hip go dance fire o". 60 seconds into the video, I was still hoping for a miracle.
What has butt swinging, kissing women, booty bath in a tub and all that got to do with the beautiful track I always enjoyed?
Every since P-sqare introduced the pattern of shooting their videos with hundreds of ladies from God knows where, Nigerian artists have started abusing it.
Did I also mention that the video requires strict parental guidance for viewing? In fact Olamide needs to go through the Nigerian Film and Videos Censorship Board and have them rate the video "18". This is another reason why my kids aren't going close to a television unsupervised (Lol)...
I ask, what happened to originality and creativity. What happened to conceptualisation. So many Nigerians am sure were disappointed like me when that video was released.
I was expecting Olamide to create a dance move or even steal one at least and give a Nigerian meaning to the song he beautifully created.
Nawa o!

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